Go Beyond the Boost – 7 Tips for Facebook Advertising

Go Beyond the Boost – 7 Tips for Facebook Advertising

By: Jeff Wotton Let me just start by saying that this is a do as I say not as I do type of post… Although we do use Facebook, we are not doing a great job at leveraging the platform for us because, well… we are busy doing it for clients. So if you are a...
Google AdWords Account Setup and Management

Google AdWords Account Setup and Management

Why SEM? Search Engine Marketing, also referred to as keyword advertising, or pay per click, is the quickest and easiest way to ensure you are listed on page one of search engine results pages for relevant keyword searches. Your ads can begin to appear in very short...
10 Essential Elements to Building Your Brand

10 Essential Elements to Building Your Brand

Remember, branding is so much more than just a logo. It’s an identity. Its communicating what you do, why you do it and who you’re doing it for. Effective brands differentiate from their competition, communicate clearly with their customers/prospects and engage their...