What is Remarketing?

What is Remarketing?

What is remarketing? Have you ever visited a website to check out a particular product or service, left that site and then noticed ads for them following you wherever you went on the web? Creepy huh? But, it got your attention didn’t it? And perhaps prompted you...
Join us at the Z!

Join us at the Z!

Spectrum Marketing Group will be sponsoring the Curious George show at the Zeiterion Theatre on June 14th at 2pm in New Bedford, MA. This will be a great show for the kids. It is our great privilege to help promote our local theatre. We hope to see you there. Heres a...
We’re Hitting the Road!

We’re Hitting the Road!

This summer, we’re hitting the road and bringing our expertise and advice on the road. We’re doing it in cooperation with the  Southeast Regional Office of the Massachusetts Small Business Development Center, Wareham Community & Economic Development...
How to build an effective small business website

How to build an effective small business website

Learn all of the elements that should go into the web design process from the professionals at Spectrum Marketing Group. How to build your website with your target market’s interest in mind; to be mobile responsive, search engine friendly and the advantages of...
Branded Web Video – What’s It All About

Branded Web Video – What’s It All About

Here’s something to think about.  Invodo, a visual commerce research company says, “92 percent of mobile video viewers share videos with others.” That’s today’s version of word-of-mouth! In an article in Forbes Magazine, the author, Darcy Travlos says that “Mobile and...