by smgnewen | Sep 8, 2014 | Blog, Photo/Video
Once upon a time any advertising that centered on the owner of a company was referred to as an egotisement. Maybe it still is. But any radio, television, print ad or website that features, promotes and stars the owner is usually bad on more than one level. If that...
by smgnewen | Aug 22, 2014 | Blog, Photo/Video
Lights! Camera! Action! Everybody loves good commercials. Yes, even those who say they don’t like commercials really do like commercials. Hey – part of the Super Bowl’s allure and over the top entertainment value is, after all, the debut of the new...
by smgnewen | Sep 22, 2017 | Blog, Photo/Video
[su_vimeo url=”https://vimeo.com/234755643?activityReferer=1″] Brockton Boys and Girls Brigade Youth Program Video We released a video for the Brockton Boys and Girls Brigade Youth Program centered in Brockton, Ma. In it students, community members, and...
by smgnewen | Aug 20, 2014 | Blog, brand development
A ramble about the creative process and its challenges from an advertising guy’s point of view… David Ogilvy once said, “Hire people who are better than you are, then leave them to get on with it.” There is an art to the creative process itself...
by smgnewen | Aug 13, 2014 | Blog, brand development, Uncategorized
They’re all connected to sales: the first sale especially. And, regardless of what medium you choose – offline or online – you need to instantly connect. You need to connect to those who are looking to buy. This group either has no experience buying what they’re...
