Can You SWOT This Economy Away?

Can You SWOT This Economy Away?

Please consider these three observations of Epictetus, a first-century Roman Greek-born slave: What concerns me is not the way things are, but rather the way people think things are.  AND, It’s not what happens to you, but how you react to it that matters.   But...
Eyes, Heart and Wallets

Eyes, Heart and Wallets

The old saying: the way to a man’s heart is through his stomach sets the stage for this topic. Another thought: the shortest distance between two points is a straight line. In this case, Point A is a consumer. Whether they’re buying a cup of coffee from you or a...
Where Credit is Due

Where Credit is Due

Ever wonder why some things cost what they do?  When it comes to producing a television commercial, cost is always a factor.  Why do television commercials cost what they do? Locally, a thirty second commercial can range from $1200 to $7500 and up.  Nationally,...
New Partnership Announcement – See It Now!

New Partnership Announcement – See It Now!

Spectrum Marketing Group is pleased to announce its joint venture with See It Now!  The South Coast based award-winning See It Now! video production company is a licensee of Aurasma an augmented reality app, one of the newest emerging mobile media platforms. The new...
Getting to the Point!

Getting to the Point!

It’s a more of a visual thing really.  It’s not about being literate or not.  This whole subject however, is still upsetting to many.  Even Groucho Marx  once said, “I find television very educating. Every time somebody turns on the set, I go into the...