by smgnewen | Nov 13, 2013 | Blog
Goobers, more specifically goober peas, are what Southerners call peanuts. The word has its roots in Africa and came with the slaves to the South. The Four Ps – Product, Price, Place and Promotion – are a standard in Marketing 101 classes. They represent...
by smgnewen | Aug 14, 2017 | Blog
Project Description Spectrum Marketing Group has just released a new site for Pella. Much of the site navigates you through many of the Doors and Windows which Pella specializes in installs. Also, there is an all inclusive grouping of past projects which was the...
by smgnewen | Nov 13, 2013 | Blog
An oxymoron is a contradiction in terms. You know, jumbo shrimp or artificial grass? With this in mind let’s take a look at the word organization. By definition it is a body of people with a particular purpose. Most businesses are referred to at one time or...
by smgnewen | Nov 13, 2013 | Uncategorized
There are certain tasks, situations and people you, as everyone else, dislikes dealing with. Lawyers, doctors, politicians, undertakers, car salespeople and yes, marketing consultants are on that list. They all represent a task or a situation you cannot handle...
by smgnewen | Nov 11, 2013 | Blog
How to Track Marketing ROI Write it down… We are believers. Believers in the tracking of marketing ROI. Whether it be your primary website, your online ad campaigns, or your traditional print ads, tracking your return on investment is something we strongly...
