Perception is Reality

Perception is Reality

The old adage – the customer is always right – is a bit skewed if not misconstrued.  More correctly; what the client thinks is right, or not, doesn’t always make them correct. Change the perception.  Change the thinking.  What is ultimately important...
Permutations of Customer Happiness!

Permutations of Customer Happiness!

One of the things you learn in a college PSYC-101 class is this:  Happiness has three requirements. Those requirements are control, affection and belonging.  Think about it.  There are several possible variations, orders of, or arrangements of those three...
Marketing Agency Cape Cod MA

Marketing Agency Cape Cod MA

Spectrum Marketing Group is a multimedia marketing and consulting agency located in MA. We are a group of professionals who help businesses, civic organizations and non-profits to better leverage their marketing efforts. If you are looking for a marketing agency Cape...
Marketing to Your Targets and THEIR Personalities

Marketing to Your Targets and THEIR Personalities

By Jason Almeida On the journey to marketing success, a business must always have a target market. But is a target market enough to make sure the marketing tactics and campaigns are delivering the correct message? The answer is probably not. When beginning a new...