by smgnewen | Jan 7, 2013 | Blog
Tracking ROI on Social Media One of the challenges when helping a client implement social media into their marketing is to help provide a visible ROI on their efforts and investment. Small businesses can look at easy metrics such as increased fans, Twitter followers,...
by smgnewen | Dec 28, 2012 | Blog
I recently came across a great info graphic displaying the evolution of the logo for everyone’s favorite badass superhero, Batman (very cool print available here). The artist displayed the near yearly changes to the logo, yet at every stage, a viewer/consumer...
by smgnewen | Oct 18, 2012 | Blog
Christmas always seems to have a habit of creeping up on you. Before you know it, you’re rushing around to get enough supplies and begging staff to cover shifts at short notice. So with the festive season only weeks away, now is a good time to put your Christmas...
by smgnewen | Oct 2, 2012 | Blog
Spectrum Marketing Group is pleased to announce that we have been accepted into the Google Engage program. Google engage offers agencies and marketing professionals unprecedented access to exclusive google training tools, dedicated support, special offers and...
by smgnewen | Sep 11, 2012 | Blog
Some Simple Ideas to Build Your Facebook Audience 1. Post a link on your personal page requesting your friends and family to like your page. Try to give them a good reason to do so though… Also, post that to linked in or twitter as well. 2. Send an email blast...
