INSIGHTS

brand development Articles

Branding. Leave Your Mark

Ever wonder how hunters are able to follow their quarry? By following their trail. How do they know what they’re following? It’s simple. The quarry leaves a mark. Many marks actually. Their called prints. Branding is about making marks. The common dictionary...

Branding in Relation to Advertising

Branding in Relation to Advertising Identity is branding! It is how you can distinguish yourself from the pack while creating a recognizable image that reflects your values twice; towards yourself and your market. By positioning these values, you create...

Collaboration & The Pieces Needed to Make a Winning Logo Design

Starting from scratch may be challenging when making a logo design for your company. The answer to this area is one of the most important pieces of marketing; collaboration. From the start of your project to the very finish, the goal is to communicate your idea to...

The Definitive Guide to Writing Brand Copy

This guide is to assist clients in the copywriting portion of the brand development process. We should state that we are not writers, but this is the guide we use to help our clients. Some of our clients choose to write their own copy, while others choose to work with...

How to Write a Value Proposition

Jan 5, 2018 | Blog, brand development, client resources, marketing

With this post we will show you how to write a value proposition statement. It’s the “why” a customer should buy from...

Marketing Ideas for the Holiday Season

Dec 7, 2017 | Blog, brand development

During holiday shopping it’s never too late to review marketing strategy. Specifically, what you are doing in your...

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Client Spotlight: Long Built Homes

by smgnewen | Jun 4, 2024 | Blog

At Spectrum Marketing Group, we take pride in partnering with companies that embody excellence, innovation, and a commitment to customer satisfaction. One such esteemed partner is Long Built Homes,...

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HiSport Project Completed: Congrats to all team!

by smgnewen | Sep 19, 2023 | Projects, Uncategorized

Hello, dear followers and clients! We’re thrilled to share some exciting news – after an intensive month of dedication and hard work, we’ve successfully completed our latest project!

The Journey of Creation: Over the past month, our team poured their hearts and souls into this project, pushing the boundaries of design to deliver a product that truly represents our client’s vision and goals.