INSIGHTS

brand development Articles

Logo – Word

The word logo comes from the Greek word logos. It means, word, speech or conversation. Your logo is not only you’re a visual representation of your brand, it’s your word as well. Your word is your promise. Both customers and prospective customers recognize your...
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How to Create and Effective USP

A USP, or unique selling proposition, is a promise that delivers. Let’s break it down. U is for Unique or, like or being unlike anything else. S is for Selling. That’s why you’re in business right, to sell? Selling is exchanging one value, like money, for something of...
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How to Build Your Brand

A brand is something some businesses take very seriously while others don’t. Your name, your face your mannerisms are your personal brand. People recognize your face and your name. They know you by your mannerisms; the way you speak, act and just by your posture. A...
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USP – A Promise That Delivers!

What’s the one thing that you promise to your customers? What is it that they want the most? Do they match? If you owned a lumberyard, could you say you have the best 2 x 4s by far? Why not? Tradesmen and do-it-yourselfers like to go through the 2 x 4s to find the...
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Recent Posts

Client Spotlight: Northern Wind

Client Spotlight: Northern Wind

by | Jun 3, 2024 |

At Spectrum Marketing Group, we have the honor of collaborating with some of the most reputable and innovative companies in their respective fields. One such distinguished partner is Northern Wind,...

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Congratulations to all of us! The HiSport project took place!

Congratulations to all of us! The HiSport project took place!

by | Sep 19, 2023 | ,

Hello, dear followers and clients! We’re thrilled to share some exciting news – after an intensive month of dedication and hard work, we’ve successfully completed our latest project!

The Journey of Creation: Over the past month, our team poured their hearts and souls into this project, pushing the boundaries of design to deliver a product that truly represents our client’s vision and goals.

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