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Google AdWords Account Setup and Management

Why SEM? Search Engine Marketing, also referred to as keyword advertising, or pay per click, is the quickest and easiest way to ensure you are listed on page one of search engine results pages for relevant keyword searches. Your ads can begin to appear in very short...

10 Essential Elements to Building Your Brand

Remember, branding is so much more than just a logo. It’s an identity. Its communicating what you do, why you do it and who you’re doing it for. Effective brands differentiate from their competition, communicate clearly with their customers/prospects and engage their...

Spectrum Tapped as Creative Partner for Moby Dick Brewing Co.

The Moby Dick Brewing Co. has selected Spectrum Marketing Group of New Bedford as its design partner to handle development of its website and print needs. Coming in March of 2017 Moby Dick Brewing will be serving craft beer brewed on site alongside great food at...

Spectrum Becomes New Agency of Record for Home to Stay

We are pleased to announce that we have become the new agency of record for Home To Stay of Cape Cod. Home to Stay is the Cape's largest independent provider of home care services to seniors. Home To Stay was founded in the mid 90’s by Elizabeth “Pat” Adams R.N. in...

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