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client resources Articles

How To Write A Mission Statement

Through this exercise, we hope to give a better understanding of how to write a mission statement. A mission statement is a 2-4 sentence statement describing your company’s overall function and advantages. A mission statement is the “why” of your business strategy and...
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How to Write a Value Proposition

With this post we will show you how to write a value proposition statement. It’s the “why” a customer should buy from your company.  Though to your business this is evident, the benefits may not transfer to the consumer. It is why a value proposition is so important...
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Five Steps To An Effective Logo Design

Creating an effective logo design is a critical step in building your brand. Knowing how to effectively craft and advertise your logo creates opportunities for yourself and your business. You want your logo to be visually appealing and have meaning behind it. Having a...
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Preparing for Your Video Shoot

— Client ResourcesPREPARING FOR YOUR VIDEO SHOOTPrior to filming, we should discuss what is the intended purpose of your video. Will it be for the about page on your website? Cable TV commercial? Social Media campaign? Product demonstration? Knowing the intended...
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Client Spotlight: Long Built Homes

Client Spotlight: Long Built Homes

by | Jun 4, 2024 |

At Spectrum Marketing Group, we take pride in partnering with companies that embody excellence, innovation, and a commitment to customer satisfaction. One such esteemed partner is Long Built Homes,...

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HiSport Project Completed: Congrats to all team!

HiSport Project Completed: Congrats to all team!

by | Sep 19, 2023 | ,

Hello, dear followers and clients! We’re thrilled to share some exciting news – after an intensive month of dedication and hard work, we’ve successfully completed our latest project!

The Journey of Creation: Over the past month, our team poured their hearts and souls into this project, pushing the boundaries of design to deliver a product that truly represents our client’s vision and goals.

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