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5 Reasons Why We’re Ranting About Branded Web Video!

Branded web video? What is it and why should you care? Well if the following statistics didn't get your attention, what else would you like to know about it? 1.2 billion online videos will be viewed today alone.  Over half of consumers surveyed said that when they...

It’s Time to Redefine Your Marketing!

Marketing is defined as the action (or business*) of promoting and selling products or services, including market research and advertising.  What is important here is focusing the connectivity of several of the keywords in the definition. Action - For every action...

Eyes. Ears. Hearts. Minds and, Wallets…

They’re all connected to sales: the first sale especially. And, regardless of what medium you choose – offline or online - you need to instantly connect. You need to connect to those who are looking to buy. This group either has no experience buying what they’re...

Numbers Don’t Lie…

...sometimes we use them to lie - to ourselves.  Numbers are used to identify, define and support both value and statistics.  Statistics are the tool of both sides of an argument.  Statistics offer the fundamental truths we wish to believe.  Statistically; red cars...

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Client Spotlight: Sensing Systems

Client Spotlight: Sensing Systems

At Spectrum Marketing Group, we take pride in partnering with innovative companies that are leaders in their industries. One such client is Sensing Systems, a premier provider of load cells and...

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