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Photo/Video Articles

Brand Videos – What are they and why should you do one?

Brand VideosWhat are they and why should you do one? Brand Videos Brand videos, or what we commonly refer to as overview or company overview videos are videos designed to showcase an organizatoins overall vision, mission and scope of products and services. How we...

5 Tips For An Amazing Photoshoot

The Photoshoot Many projects have the need to undertake a photoshoot for a new initiative, design or task. When carrying out a photoshoot here are 5 tips to make sure it comes out amazing. Chemistry is everything. Make sure your scene, indoors or outdoors, has a lot...

Preparing for Your Video Shoot

— Client ResourcesPREPARING FOR YOUR VIDEO SHOOTPrior to filming, we should discuss what is the intended purpose of your video. Will it be for the about page on your website? Cable TV commercial? Social Media campaign? Product demonstration? Knowing the intended...

How to Effectively Market Your Video

How to Effectively Market Your Video Choosing how to market your video can greatly alter the way you advertise yourself. Effective video marketing can lead to growth in your business and your advertising web. Successful video marketing comes down to knowing your...

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Client Spotlight: SMG Productions

Client Spotlight: SMG Productions

As the video production division of Spectrum Marketing Group, SMG Productions brings stories to life with compelling visuals and expert storytelling. From corporate brand videos to live event...

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