PORTFOLIO

McDermott Philanthropy Brand Development

Spectrum Marketing Group partnered with MCD Philanthropy to develop a refined and impactful brand identity that reflects the organization’s dedication to advancing public health through strategic philanthropy. The project included the creation of a sophisticated logo, cohesive visual elements, and clear, purpose-driven messaging that communicates trust, collaboration, and innovation. The resulting brand presents MCD Philanthropy as a credible and forward-thinking leader in the philanthropic space, supporting its mission to drive meaningful, community-centered change.