Metro Foods Logo

Project Overview: Spectrum Marketing Group was tasked with rebranding the logo for Metro Foods, a well-established company with a logo that had been in use for 38 years. The goal was to create a modern, vibrant logo that honored the brand’s rich history while appealing to a new generation of customers.

Design Approach: Our team engaged in a thorough discovery process to understand Metro Foods’ legacy, values, and vision for the future. We designed a sleek and contemporary logo that retained key elements of the original, ensuring brand continuity. The new logo features updated typography and a fresh color palette, reflecting Metro Foods’ commitment to innovation and quality.

Results: The new logo has been well-received by both long-time customers and new audiences, successfully revitalizing Metro Foods’ brand identity and positioning it for continued success in a competitive market.